Andrea Dwi Yunianto

01 · Profile

Behind the numbers

Results-driven sales leader with more than ten years in consumer finance and field sales execution across multiple regions of Indonesia. I have consistently delivered sales and profitability targets by combining clear territory strategy with hands-on team coaching.

My work sits at the intersection of merchant partnership, KPI discipline, and SOP compliance.

The goal is always sustainable growth: a healthy portfolio, a capable team, and numbers that hold up under review.

Territory Planning Team Coaching Merchant Partnerships KPI & SOP Compliance Portfolio Risk Management Cross-functional Execution

Based in

Ungaran, Central Java

Experience

10+ years in sales leadership

Focus

Consumer finance & lending

Education

D3 Taxation, Diponegoro University · GPA 3.0/4.0

Languages

Indonesian (proficient), English (intermediate)

10+

Years in sales leadership

Finance & retail companies led

Core leadership capabilities

02 · Capabilities

Where I create leverage

Sales Strategy

Territory planning, merchant partnership development, and KPI systems that keep teams focused on accountable growth.

Coaching

Field team development, onboarding, performance reviews, and behavior change at the frontline.

Portfolio Health

Risk-aware sales, application quality, and NPL-aware growth targets.

SOP & Compliance

Operating across consumer finance regulations, internal controls, and audit-ready documentation.

Analysis

Data-driven reviews, pipeline checks, and territory performance diagnostics.

Stakeholder Execution

Able to align marketing, operations, and risk around one commercial plan — from regional head office down to district-level execution.

03 · Journey

Five companies, one thread

Mar 2025 – Nov 2025

Sales Manager

PT Pratama Interdana Finance · Central Java

Directed the district sales force toward sales and profitability targets.
Designed sales and marketing programs; set short- and long-term strategy.
Monitored KPIs and enforced SOP compliance to protect portfolio health.

May 2024 – Feb 2025

Area Sales Leader

PT AEON Credit Service Indonesia · Central Java

Led the area sales force and drove sales and area profitability targets.
Developed sales and marketing programs and defined strategy.
Coached the team while keeping full SOP compliance across the area.

Mar 2016 – Dec 2021

District Manager

PT Home Credit Indonesia · Central Java

Led cross-area and district sales teams to consistently hit business targets.
Optimized sales execution and strengthened merchant collaboration.
Maintained high application quality with risk-compliant onboarding.

Jan 2015 – Nov 2015

Sales Coordinator

PT MNC Sky Vision, Tbk · Central Java

Managed the sales team to meet targets in line with SOP and developed sales strategies.
Recruited and developed store and partner networks across the territory.
Screened and verified applications through to activation.

Mar 2013 – Dec 2014

Head of POS

PT Adira Quantum Multifinance · North Maluku

Ran POS and branch operations to achieve targets in line with SOP.
Led frontline staff through coaching, scheduling, and performance checks.
Handled daily operational issues while keeping customer experience consistent.

04 · Approach

How I operate

Territory first

Clear territory strategy comes before pushing volume — plan the ground, then coach the team onto it.

Coach the frontline

Sales numbers only hold up if the field team behind them is capable, supported, and well-onboarded.

Protect the portfolio

Sustainable growth means a healthy book and application quality that holds up under audit and review.